Concept: fictional brand, read the note Kelvara, back to the top Join the launch list
The Kelvara dial up close: numerals 12, 3 and 9, KELVARA below the 12, white sword hands and an orange seconds hand, with a band of light on the slate dial.

Kelvara

Field watch, 40 mm. Four numerals, one orange hand.

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Turn it in the light.

Scroll, and the watch turns from the dial to the crown.

  1. The crystal

    A band of light slides across it as the watch turns.

  2. The crown

    Ridged, unsigned, at three o’clock.

  3. In profile

    The case side, 11 mm from crystal to back.

Look closer.

Four close views: the dial, the crystal, the crown and the strap.

Close view of the slate dial: numerals 12, 3 and 9 in view, slim batons, KELVARA below the 12, white sword hands and the orange seconds hand.

Dial

Numerals at 12, 3, 6 and 9. Nothing else on the dial.

Slim batons mark the other hours; KELVARA sits below the 12.

Low view across the crystal: a band of light pales the dial, the bevel holds a bright edge and the orange seconds hand runs toward the 9.

Crystal

A band of light crosses the crystal; the narrow bevel keeps a bright edge.

The case side with the ridged, unsigned crown in front and the tan strap on either side.

Crown

A ridged crown at three, with nothing printed on it. The case side sweeps into short lugs.

The tan grained strap with tonal stitching, two keepers and a pin buckle, resting on slate.

Strap

Tan and grained, with tonal stitching, two keepers and a pin buckle.

Specification.

Dimensions and dial layout, taken from the reference drawing.

Reference drawing, revision A Front view: a round 40 mm case with 20 mm between the lugs, a ridged crown at three o'clock, numerals at 12, 3, 6 and 9, slim batons at the other hours, KELVARA below the 12, sword hands and an orange seconds hand with a round counterweight. Side view: the case is 11 mm thick. 20 mm 40 mm 12 3 6 9 KELVARA 11 mm Side view from 3 o'clock
Reference drawing, revision A. Proportions as specified.
Case
40 mm across
Thickness
11 mm crystal to back
Between the lugs
20 mm strap width
Dial
Numerals at 12, 3, 6 and 9 only. Slim batons at the other hours. KELVARA below the 12; nothing else printed.
Hands
White sword hour and minute hands. Seconds hand in signal orange with a round counterweight.

The film.

Twenty-five seconds on the dial, the crystal, the crown and the strap. Sound on.

What the film shows
  1. The dial up close, as a soft band of light crosses it and the seconds hand moves.
  2. The crystal and its bevel at a low angle, turning toward the crown.
  3. The case side and the ridged crown.
  4. The strap and its pin buckle, with light passing over the stitching.
  5. The watch upright on a slate block while the light settles.
  6. An end card: KELVARA, Field watch, 40 mm, and a line saying the brand is fictional.
The Kelvara upright on a slate block, front view: numerals at 12, 3, 6 and 9, the orange seconds hand and the tan strap.

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The first watch from Kelvara, Copenhagen. Leave your email and hear from us once, when it is ready to order.

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